ShoeDazzle.com, an online fashion styling service co-founded by celebrity socialite Kim Kardashian, has raised $13m from Lightspeed Venture Partners, with previous investor Polaris Venture Partners also joining the financing round.
This capital infusion brings the total funding raised for ShoeDazzle.com to over $20m and will be used to roll out new products.
ShoeDazzle.com offers fashion-loving women fashion styles selected for them by celebrity stylists for $39.95 a month.
Jeremy Liew, managing director at Lightspeed, said, “I am very excited about the trend towards online shopping as entertainment. In the real world, shopping is fun, and discovering great new products is exciting. ShoeDazzle brings that experience online.”
Lightspeed, the leader of this funding round, has more than $2bn under management.
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