Growth and venture investor Scottish Equity Partners (SEP) led a £1.2m Series A investment in Twitter analytics specialist SocialBro to fund its international expansion.
This is the London-headquartered startup’s first significant investment since initial seed funding.
SocialBro’s technology helps business users manage, analyse and monetise their Twitter communities.
The company has grown rapidly since its launch in May 2010, having added more than 3,000 customers and 180,000 users from over 180 countries.
SEP principal Mark Gracey said, “We believe SocialBro to be a highly scalable business, well positioned to take a significant share of the social network analytics market.
“We are impressed with the rate at which its innovative enterprise tool for Twitter is being adopted.
“Our investment will enable the company to maximise its growth potential and we look forward to working with Javier and his team in this dynamic and evolving market.”
Earlier this year the firm, which is currently investing from its £200m SEP IV fund, led a £3m investment in Smarter Grid Solutions, a UK developer of technology for the smart grid market.
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