“One home run won’t win you a new fund”: PE communications veteran Kimberly Romaine on how to stand out in a challenging market

Amid current economic challenges, where GPs are grappling to secure capital commitments for their funds, selling the investment opportunity is a fine art. Kimberly Romaine, a 20-year veteran of the PE communications scene, breaks down common marketing mistakes, how to stand out to LPs in a challenging market and where placement agents fit into it all. …