Permira received a return of 1.6 times from the sale, said PeHUB, citing source with knowledge of the deal.
The London-headquartered company operates in the UK, the US, Germany, the Netherlands and New Zealand. All3Media posted revenues of £505m in the fiscal year to end-August 2013.
The consideration paid for All3Media represents an EBITDA multiple of around 8.5 times.
Earlier this month Permira bought secure remote support software business TeamViewer.
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