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LBO France buys into French online garden and home products sellers ID Market and Sourcidys

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LBO France has acquired a majority stake in French online garden and home product sellers ID Market and Sourcidys to accelerate growth across all digital channels and promote operating and sales synergies in the coming years.

The firm said both companies have expanded rapidly since founded 15 years ago with ID Market focusing on B2C customers and Sourcidys on B2B businesses.

The company will pursue an omnichannel distribution strategy, expand product offerings and step up in web-marketing investments.

Jérôme Guez, midcap partner at LBO France, said: “We were very favourably impressed by the performance achieved by ID Market and Sourcidys since their inception, driven by their managers. We are especially proud that the founding managers placed their trust in us to assist them in the coming stages of their development. We will do our utmost to provide them with the expertise that will allow them to strengthen their online visibility while continuing to enhance their product offering.”

LBO France‘s digital health venture strategy held a final close of its second fund on €155m last month.

Digital Health 2 is double the size of the firm’s predecessor in the strategy, SISA, which it closed on €70m in 2017.

LBO France, currently manages about €6.5bn of commitments across private equity, small cap buyout, venture capital, real estate, debt and public equity.

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