Heritage Group adds Sharecare to healthcare portfolio

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health-fitness-gym-exercise-bikeNashville, US-based venture capital firm Heritage Group has led its second investment this week by backing a financing round for online health and wellness platform Sharecare.

The undisclosed funding brings Sharecare’s total capital raised to $91m according to the company, which provides personal health management to millions of customers each month.

Heritage managing director Rock Morphis has joined the board of directors as part of the investment.

He said, “Sharecare is helping bridge the gap between the US health care system’s fee-for-service structure, and the rapidly evolving focus on accountable care and population health management.

“We are impressed by Sharecare’s unique approach, track record and proven ability to meaningfully engage the consumer, and see great growth potential for the company.”

Earlier this week Heritage led a $10m Series B financing round for cloud-based medical patient payment platform Simplee.

The Israel arm of Greylock Partners and The Social+Capital Partnership also took part in the round.

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