Quantcast, a company that analyses online traffic and audiences, has raised $27.5m in a series C financing round, which was co-led by networking technology giant Cisco and Polaris Venture Partners. Previous investors Founders Fund and Revolution Ventures also participated.
The fresh capital will be used to support the adoption of the Quantcast Media Program. The programme, launched in June, brings a media platform to the advertising industry, offering a standardised means to measure, organise, and buy and sell real-time audiences.
Konrad Feldman, Quantcast co-founder and CEO, said, “Digital technology is transforming the way media and advertising is measured, personalised and delivered, from TV set-top boxes to the desktop PC and mobile phone. As we aim to power ubiquitous addressable media solutions for a networked digital future, we’re thrilled to be able to access Cisco’s deep expertise and global business presence.”
Quantcast solutions have attracted participation from high profile media properties such as NBC Universal, Time Inc, Hulu.com, CBS Corporation, Fox News, ABC Inc and Bloomberg.
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