The venture arm of semiconductor and microchip giant Intel has led a €10m round in Layar, a developer of augmented reality programmes.
The company, which develops technology allowing virtual elements to be superimposed on real-world environments on mobile phones, is to use the funding for product and platform development. Existing investors Sandstone Capital and Prime Ventures also participated in the round.
Founded in 2009, the Amsterdam-based company’s products include a augmented reality app for the iPhone, Android and Bada mobile devices, a player with the capacity to embed augmented reality into any mobile app, and a platform environment for the creation, testing and publication of augmented reality content. Layar was named as a 2011 technology pioneer by the World Economic Forum.
Marcos Battisti, Intel Capital’s managing director for western Europe and Israel, said, “Augmented reality is a disruptive technology that blends reality with digital information, which enriches applications like the ones developed on the Layar platform.
“Intel Capital is committed to bringing the technology of the future into people’s everyday lives by investing in companies that have the formula to inspire, learn and create. We are truly excited about the future evolutions in this field,” he added.
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