The European arm of mid-market investor HIG Capital has acquired Bezier, the British marketing agency, for an undisclosed sum.
The acquisition was achieved through a management-led buy-out of the company, which is currently the UK’s largest provider of integrated point-of-sale marketing services.
Bezier has created over 300 campaigns for clients globally, 81 employees, and has worked with over 60 of the world’s biggest brands, including Coca Cola, P&G and Unilever. The company boasted a turnover of £92m last year, with revenues of £105m forecast for 2011.
Bezier said the buy-out will strengthen its balance sheet and provide the company with a secure financial base from which to execute its strategy, as well as reducing its debt and allowing capital to grow through acquisitions.
“Now that the business is operating with a strengthened balance sheet and has additional capital for expansion, we look forward to working with management to help accelerate its growth,” said Paul Canning, a managing director at HIG Europe.
Last month, HIG Europe acquired Haltermann Products from Dow Chemical, marking the private equity firm’s third new investment in Germany this year.
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