The Innovation Challenge is inviting eligible startups to present their ideas to professional investors during a series of pitch events throughout Europe between September and November this year.
Winning startups will have the opportunity to negotiate with the venture firms for seed funding to jump-start a new business, or for a Series A investment to accelerate growth of an existing business.
Winners will also be able to build, package and sell their apps on the business apps marketplace the Salesforce AppExchange.
Notion Capital partner Chris Tottman said, “The European enterprise app market has reached a tipping point and we see the Salesforce Platform as a key enabler for start-ups with a great idea to build a revenue-generating business in record time.”
“We are excited to see the potential investment opportunities within the vibrant European start-up community.”
Mayor of London Boris Johnson added, “London is brimming with tech talent which is breeding a wave of innovative start-ups with the potential to grow fast.
“Salesforce.com’s Innovation Challenge presents a fantastic opportunity for London’s silicon entrepreneurs to take their business to the next level of success.”
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