US commercial banking group Silicon Valley Bank, which focuses on the technology, life science, cleantech, venture capital and private equity industries, has hired Michelle Draper as its new chief marketing officer.
Draper joins SVB from Charles Schwab, where she was most recently the senior vice president of institutional services marketing. As a member of the senior management team responsible for business-to-business enterprises.
he also served as a director of investor services segment marketing, and vice president of advisory services marketing programmes, developing marketing strategies for both the retail side of the business as well as the institutional side.
“Michelle is an important and welcome addition to our management team, bringing financial services marketing expertise and strong leadership skills,” said Greg Becker, President and CEO of Silicon Valley Bank. “Her experience leading client-focused marketing teams complements our client-centric strategy and will help in the development of new services and solutions for companies as they grow.”
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