Terbeek, who has been made a partner at Greycroft, had been with MK since September 2002 and held board directorships at companies including Machinima, Netuitive and AwesomenessTV.
Greycroft said Terbeek will work out of the LA office alongside co-founder and fellow partner Dana Settle, and will focus on investments in digital media with an emphasis on online video.
Terbeek said, “I am really excited to join the Greycroft team. The firm’s institutional knowledge in advertising technology, digital marketing and SaaS software is a perfect match for my background in media investing.
“As the only venture firm in the country with offices located in New York and Los Angeles, we believe we are poised to help our portfolio companies as they expand in these critical media markets.”
Settle said, “We are thrilled to add Mark. His experience as a venture capitalist and entrepreneur is a good complement to our existing team, and his style is a perfect fit for Greycroft.
“We are looking forward to working with Mark to expand our West Coast presence.”
Last July it emerged former MTV Networks CEO Judy McGrath was set to join online music video channel BalconyTV following investment from Greycroft and two other venture firms.
The business had grown from three Dublin friends filming daily performances of up-and-coming artists on their apartment balcony to become a global concern produced in more than 30 cities.
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