Fergie will join the firm’s new São Paulo office from March 1, and will be tasked with leading KKR’s fledgling presence in the country.
He spent nearly 29 years at McKinsey where he was instrumental in establishing McKinsey’s business in Brazil and throughout Latin America, KKR said.
Most recently he fronted the firm’s private equity practice in Brazil and Latin America, and prior to that he led the media and telecom divisions and worked in a variety of key sectors of the economy.
The appointment follows KKR’s recent hiring of former Central Bank of Brazil governor Henrique Meirelles, who became the firm’s first representative in the country.
Meirelles, the latest in a string of high-profile special adviser appointments by the firm, will handle its business development efforts in Brazil and Latin America.
KKR’s Americas private equity co-head Alex Navab said, “We are very excited to have Jorge join us and work with Henrique Meirelles to continue building our business in Brazil.
“Jorge’s deep strategic and operational expertise and history of helping companies achieve their ambitions fits well with our investment approach.
“Jorge’s appointment is an important milestone in our growth in and commitment to Brazil.”
KKR is reported to be nearing its first Brazilian deal after entering preliminary talks with health insurer Golden Cross in November 2012.
Company founder Milton Afonso could ask for up to $528m for the business, according to local newspaper Valor Econômico.
Golden Cross has hired Deutsche Bank as an advisor.
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