The hotel and resort-focused firm said the appointment demonstrated its confidence in the country’s tourism industry, and was part of an on-going effort to expand its Mexican operations.
Brilla currently has an office in Cancun and existing investments in Zihuatanejo and the Yucatan Peninsula.
The firm’s chairman and CEO David Brillembourg said, “Mexico is on the cusp of a significant economic upturn and we want to invest in the hospitality industry and capitalize on the advantageous market conditions.
“Also, Luis Antonio Marquez-Heine is a visionary leader with an outstanding track-record in the public sector, finance and private equity.
“He will be a key resource for the expansion of Brilla Group in Mexico.”
During his nine-year tenure as managing director with the Mexican private equity association, known as AMEXCAP, he oversaw it grow from four funds to cover 65 members.
He was also responsible for directly brokering two government loan programs to support small and medium enterprises for $10m.
Prior to joining AMEXCAP he worked in the public sector as national planning coordinator of the National Culture and Arts Council.
The $30m Beachfront Hospitality Fund will have eight years to invest in operational luxury hotels and new construction projects along the country’s Caribbean coast.
Investors in the fund, which is the firm’s first to be backed by institutional capital, include Colombian foreign trade bank Bancoldex and local pension funds.
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