Alliance Consumer Growth seals two month Fund II raise with $90m final close


speedo acceleratorConsumer products-focused private equity firm Alliance Consumer Growth has held a $90m ‘one and done’ final close for its second fund after just two months in the market.

Alliance Consumer Growth Fund II was oversubscribed according to the firm, which said it received strong support from existing LPs and new investors.

The three-year-old firm closed its debut fund in 2011 on $40m, and used it to make equity investments of between $2m and $10m.

ACG Growth Fund I was tapped to invest in “rising star” brands including Babyganics, The Honest Kitchen, Kriser’s Pets, KRAVE Jerky, Shake Shack, Suja Juice and EVOL Foods.

The second fund has already made its first investment in emerging snack food brand barkTHINS.

ACG co-founder Josh Goldin said, “We are truly honored to have earned the trust and support of the consumer-retail entrepreneur and investor communities.

““We look forward to continuing to help fuel and grow tomorrow’s iconic consumer, retail and restaurant brands, and to delivering strong returns to our limited partners.”

Copyright © 2014 AltAssets