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Zynga buys social game developer OMGPOP for $200m

23 Mar 2012

Venture-backed social gaming giant Zynga, the maker of Facebook hit Farmville, has bought New York-based social game developer OMGPOP for a reported value of around $200m.

As part of Zynga, which is backed by venture heavyweights Kleiner Perkins and Andreessen Horowitz, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of social games, it said.

OMGPOP has developed and published more than 35 social and mobile games since it was founded in 2006. Draw Something, its latest game, has been downloaded over 35 million times and players have created nearly three billion drawings since its launch in February.

Investors in OMGPOP include Spark Capital, Rho Ventures, Bessemer Venture Partners, SoftBank Capital, SV Angel, Baseline Ventures and Betaworks.

“We think Draw Something is one of the most social, most expressive mobile games ever built with its unique social competition and unmatched player generated content,” said David Ko, chief mobile officer of Zynga.

“We’re excited about the brands OMGPOP has developed to date and we look forward to supporting the team’s creativity and helping scale their incredible games to an even bigger global audience.”

Zynga sold shares in an initial public offering at the top of its projected price range in December last year, valuing the company at $7bn.The offering for 100 million shares at $10 each made it the biggest technology deal since Google’s IPO in 2004.

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