The funding will enable Ensighten to accelerate product development, expand sales and marketing operations, and make new hires to help drive its next phase of growth, it said.
The endorsement by three prominent venture capital firms with reputations for spotting first-movers in rapid-growth markets highlights Ensighten’s increasing leadership in the tag management and digital marketing sector, said Ensighten CEO Josh Manion.
“We see huge potential for our tag management solutions as digital marketers are rapidly embracing Ensighten products to accelerate website performance and increase agility in managing third-party digital marketing services,” hesaid Ensighten. “We’re extremely pleased that these investors share our vision for Ensighten’s future.”
“Today’s marketers strive to engage their customers across all digital channels. Ensighten’s advanced tag management technology enables marketers to quickly and easily manage a complex array of digital marketing tools across all of these touch points,” added Larry Cheng, managing partner and co-founder of Volition Capital. “Ensighten’s tag management architecture distinguishes it as the enterprise leader, and gives major brands a significant online advantage. Josh’s deep experience with enterprise tag deployment, clear product vision, and Ensighten’s outstanding management team make Ensighten the foremost opportunity in this field.”
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