The Tel Aviv-based company will use the funds to further develop its platform for the design of Visual QR Codes and Mobile Pages campaigns.
Visualead’s platform enables businesses to quickly merge QR codes into any design or advertisement in a few simple steps.
According to the company, its technology leads to a fivefold increase in campaign return on investment.
Visualead founder and CEO Nevo Alva said, “We help businesses interact with their customers and grow their business. Visual QR codes are creative, branded and the most effective way to draw potential customers into mobile.”
Recent venture deals in israel include an $11m investment in online defence business Cyvera led by Battery Ventures.
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