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US-based Healthrageous secures $6.5m venture round

15 Oct 2012

Personalised health management company Healthrageous has received $6.5m in Series B financing from North Bridge Venture Partners, Egan-Managed Capital, Long River and an undisclosed investor.

This latest round, which brings the company’s total financing to $15m since 2010, will be used to further enhance its web and mobile app, analytics engines, and machine learning platform.

“With the industry’s shift to new models of care, health plans and pharmas are incented to keep consumers engaged in adopting and maintaining the lifestyle behaviors that impact individual health status. Healthrageous’ data has revealed that the current approach of offering a one-size-fits-all program doesn’t adequately address individual goals for maintaining or improving health,” said Rick Lee, CEO and founder of Healthrageous.

“Healthrageous is reinventing lifestyle medicine. Every individual has personalised health goals – from wanting to play with grandchildren to walking a daughter down the aisle – and with each decision a user makes, the Healthrageous application becomes smarter about his or her individual preferences and health challenges,” added Bill Geary, investor at North Bridge Venture Partners. “Healthrageous has only begun to scratch the surface of empowering consumers, which will ultimately improve the health of our population and the bottom lines of health plans, employers and pharmas.”

The company’s solutions are based on technologies developed at the Center for Connected Health, a division of Partners HealthCare, founded by Brigham and Women’s Hospital and Massachusetts General Hospital, teaching affiliates of Harvard Medical School.

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