Established in 1998, PBK is an online cycling retailer. It will join Hut’s lifestyle division, alongside Myprotein, the UK’s largest sports nutrition brand and Myvitamins.
In support of its category expansion strategy, it recently completed an equity fundraise primarily supported by a new shareholder, the Lewis Family, whose interests include founding and operating clothing chain River Island.
Encore identified PBK as an MBI candidate in 2011 and supported the acquisition of the business from its retiring founders. The business is forecast to deliver £20m revenue in 2012.
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