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The Honest Company secures $25m in IVP-led round

11 Nov 2013

dollar 20_sqInstitutional Venture Partners has led a $25m funding round for natural The Honest Company, bringing the natural baby products company’s fundraising total to $52m.

The round was also backed by ICONIQ Capital as well as existing investors Lightspeed Venture Partners and General Catalyst Partners.

The Honest Company, whose founders include Jessica Alba, said it will use the funds to finance further product development and international expansion and to increase its distribution capabilities.

IVP principal Eric Liaw said, “Since the first time the founders shared their vision of a healthier world for families with us several years ago, IVP has been honored to join them in making their vision a reality.

“We are incredibly thrilled to extend our partnership with The Honest Company as they passionately pursue their goal of making our homes safer for our children.”

In March last year The Honest Company raised a $27m Series A round from IVP, General Catalyst and Lightspeed.

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