Spectrum Equity leads $49m Extreme Reach financing round

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video camcorderSpectrum Equity has reportedly led a $49m financing round for video advertising management business Extreme Reach.

Village Ventures, Long River Ventures and Greycroft Partners also renewed their commitments to the business through the financing according to peHUB, which cited a source familiar with the matter.

It said Spectrum provided $35m of the total funding for the round.

Last year France-based video advertising network StickyADS.tv closed a €3.1m Series B round led by IT-focused venture capital firm Ventech.

Launched in 2009, StickyADS.tv has 200 contracted publishers, and partners with companies such as TF1 Group, Prisma Media, MSN Video, Fox Network, MTV and Disney.

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