Created in 2005, Criteo has been profitable since 2009 and currently partners with over 3000 ecommerce brands globally.
The company now serves more than 30 countries through 15 offices in the US, Europe and Asia, and currently employs more than 700 staff.
Criteo also recently announced a partnership with Yahoo! JAPAN – in terms of cost-per-click personalised display advertising, it is the first time that a third party technology company has had access to its inventory.
To support its growth, Criteo has also recently invested in a state-of-the-art 100,000 square foot R&D centre in Paris, France.
“In a period of high-growth for Criteo, this new financing enables us to invest substantially in innovation, technology and people,” said Criteo co-founder and CEO JB Rudelle.
“In addition, we are very excited to leverage the knowhow and footprint of SoftBank and Yahoo! JAPAN for our expansion in Asia, a very strategic region for us.
“Overall, the fact that such a sophisticated syndicate of investors has decided to join us is a powerful validation of our unique model.”
SoftBank Capital principal Matt Krna, who will also join the Criteo board as an observer, added, “We are delighted to partner with Criteo and help the company extend its leadership in the cost-per-click performance display advertising sector, particularly in Japan and throughout Asia.
“In speaking with Criteo’s clients and partners, it became clear to us that the company’s analytical, performance-based model offers clear advantages to the entire online ad ecosystem, including consumers.”
SofBank Capital was an early investor in online news service Huffington Post, which was bought at the beginning of last year by US internet service and online content provider AOL for $315m.
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