Serent Capital invests in automotive software company CallRevu


San Francisco-based Serent Capital has made an investment in automotive software company CallRevu.

It is not clear how much the firm invested, but it typically provides between $10m and $50m of capital into each deal.

CallRevu is a software company that has developed a programme to provide car dealers with data, allowing them to monitor and track calls to improve phone calls with customers.

It currently serves more than 3,300 dealers and 20 global car manufacturers.

Serent aims to help the company scale and start the next phase of its growth plan through its investment.

Kevin Frick, a partner at the firm, said, “We have spent several years looking for the right platform for investment in the automotive technology sector. We are thrilled to have the opportunity to collaborate with the CallRevu management team to drive continued product innovation and growth.”

The vehicle used to complete the transaction has not been disclosed, but the firm closed its last fund in 2013 on $350m after beating its target.

Serent invests across a range of industries, including education, healthcare, business and financial services.

Back in August, AltAssets reported that the firm had acquired sports event management company ArbiterSports.

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