The purchase was triggered by the change in the market, Sentica said, with marketing and IT no longer seen as separate entities. Marketing has become much more technology‐centered due to analytics and the growth of internet use.
In addition, acquisitions are part of Descom’s growth strategy. The purpose is to make it easier to buy online services by offering all the necessary services from the same provider. Descom has previously used corporate acquisitions to expand in cloud services and data center solutions.
Following the deal, Descom’s revenue will rise to €45m from €38.5m, and the number of employees will be 250.
Sentica has €300m under management with LPs consisting of Finnish institutional investors and European funds of funds. In February of this year the firm held a closing of its Sentica Buyout IV on approximately €115m.
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