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Retail SaaS company eCommera inks $41m Series C investment

24 Feb 2014

Software-as-a-service (SaaS) and big data company eCommera has raised a $41m Series C funding round, led by technology, media and telecoms investor Dawn Capital together with existing backers West Coast Capital, Frog Capital, ePlanet Capital, WPP and new partner Wti.

The funding will be used to advance growth of a next generation service built for retailers, which combines big data predictive analytics with online, mobile and operational.

Founded in 2007, eCommera has recorded compound annual growth rate of 46 per cent over the past three years. Notable customers include Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, and Clarins.

Andrew McGregor, CEO of eCommera, said, “We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers. We see significant global opportunity as retailers adopt new software and systems to command the next generation experiences and operations. We are already one of the largest cloud-software and service companies in the European market and this investment will enable us to accelerate our global growth, with specific focus on the North American market.”

“We have reached a tipping point as bricks and mortar retailers aggressively rise to the challenge from pure online players. A fundamental shift is happening as retailers reconfigure to adopt an omni-channel approach that best meets the needs of today’s and tomorrow’s shoppers.” Norman Fiore, managing partner at Dawn Capital, added, “eCommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touchpoint to final fulfilment. We are delighted that this funding will support the next phase of eCommera’s impressive growth.”

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