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Pelion, Atlas, Coriolis in $10m financing for AdSafe Media

19 Apr 2012

Pelion Venture Partners was among a trio of firms taking part in a $10m financing round for brand protection and advert data company AdSafe Media.

Atlas Venture and Coriolis Ventures also took part in the funding, which AdSafe said will be used to expand its data science team and develop software across different platforms.

It said it also plans to expand globally by building new offices and providing more services to international partners.

Pelion partner Ben Dahl, who will join the AdSafe board of directors as part of the deal, said, “Over the last year AdSafe has emerged as the largest provider of brand protection solutions and is fast becoming the standard in ad safety for both buyers and sellers of media.

“AdSafe is best in class with a clear technological advantage.

“It has been ahead of the market in ad safety, has grown six times year over year and is poised to become the standard in content ratings and viewability metrics as well.”

Pelion has been investing in early-stage concept companies since 1986, resulting in 14 IPOs and 34 M&A exits from 92 investments.

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