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Oxford Capital leads growth investment in UK software developer Intent HQ

1 May 2014

UK growth capital firm Oxford Capital has led a £4.75m investment in London-based software company Intent HQ.

Oxford Capital joins existing investor, Edge Performance VCT, which has backed the business from an early stage. The investment will enable Intent HQ to further enhance its platform and accelerate its global marketing and sales activity, the company said.

Colin Watts, partner at Oxford Capital, said, “A detailed knowledge of an audience and its social content is the next critical element in the competition for consumer engagement and advertising budget. We are delighted to have partnered with Intent HQ in this exciting market.

“Intent HQ has already attracted commercial relationships with leading media publishers, such as The Telegraph, Sky Italia, Food Network and IDG UK. Its ‘Software as a Service’ (SaaS) business model also provides a reliable and growing revenue stream and low cost integration with the customer’s infrastructure. The company’s management team has an outstanding track record and we believe it has the vision and skill to ‘win the market’ for audience intelligence and deep personalisation.”

Founded in 1999 Oxford Capital invests across growth capital and infrastructure strategies. Earlier this year the firm made two senior hires to target renewable energy deals.

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