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Marketing software firm HubSpot seals $35m mezzanine financing

5 Nov 2012

Marketing software firm HubSpot has closed a $35m mezzanine financing round with substantial new investment from several sources including a ” large unnamed institutional investor”, public market investor Altimeter Capital, venture capital firm Cross Creek Capital, and previous investors.

The proceeds will be used to fund further growth in the company through hiring, international expansion, and acquisitions, it said.

Since its founding in 2006, HubSpot has received $100m in investment from General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures, Salesforce.com, and Charles River Ventures, amongst others.

The new investors in the mezzanine round also invest in many publicly traded companies, and HubSpot is implementing processes to operate “as if public” in terms of staffing and internal procedures, it added.

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