Capablue has completed a Series A round of funding from investors including advertising entrepreneur Charlie Makin, who has joined the London-based connected TV specialist as a director.
The investment, which will be used for business development and international expansion, comes off the back of a number of major contract wins including UKTV, Chello Zone and Curzon Cinemas.
Makin, the founder of Havas-owned media planning and buying agency Arena BLM, will play a hands-on role in helping Capablue build its profile among brand owners and advertising agencies.
“The market for the consumption of content and services has changed with the emergence of internet connected devices,” said Makin.
“People now interact with content and brands over a number of devices and this market is continuing to grow.
“New technologies like Capablue’s are enabling both brands and agencies, regardless of size, to evolve with this changing TV market and reach new audiences worldwide.
“This is an untapped market for these companies and I’m looking forward to working with Capablue to change that.”
The lead advisory role in the financing was performed by private investor network Envestors, which helped raise funding from its network of private investors, family offices and venture capital sources.
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