The site, which offers a personalised selection branded women’s handbags and accessories, has now picked up a total of $10.75m in funding following the Series B round.
Little Black Bag’s concept involved customers buying a personalized mystery bag filled with women’s fashion products and then trading the items with other users.
It said it would use the funding to expand its marketing and merchandising teams, engage new customers and add more brand partners.
GRP partner Mark Suster said, “Little Black Bag has built a social network built around shopping.
“The engagement metrics, social interactions and traffic patterns are unlike any eCommerce company I’ve seen.”
DCM general partner David Chao said, “We knew Little Black Bag had great potential for early and immediate growth.
“When we invested in the Series A we made a bet that the experience would find a happy heart among online shoppers.
“The early results tell us that this is certainly the case. With the Series B, we believe that Little Black Bag will become the definitive social shopping community online – and that is incredibly exciting.”
Copyright © 2012 AltAssets