The venture capital arm of semiconductor chip making giant Intel has joined a $21m financing round for Swedish eye tracking technology company Tobii, which makes it possible for computers to know where users are looking.
New investor Intel Capital joined existing investors Amadeus Capital, Investor Growth Capital and Northzone Ventures.
The company’s technology has transformed research in many fields and has enabled communication for people with special needs. Its technology is used in applications such as computers, gaming and vehicle safety systems.
Founded in 2001, the business now has offices in the US, China, Germany, Japan and Norway.
The new funding will help Tobii to accelerate the technological evolution and to take the leap into mass-market applications, such as mainstream computers, cars, games and other consumer and professional products.
More specifically it will help Tobii to do necessary R&D investments, grow its R&D organisation and build new strategic competences, the company said.
“Intel Capital believes that eye-tracking could form an important part of Man machine interface,” said Marcos Battisti, a managing director for Intel Capital in Western Europe and Israel.
“Tobii is a market segment leader in eye-tracking and a leading candidate to enable the latest generation of user-interface technology.”
Earlier this month Intel Capital also announced it was among a trio of investors that injected a further $3m into IT blueprinting software company Adaptivity.
Intersouth Partners and Noro-Moseley Partners also joined in the Series B financing round, which will be used to accelerate the company’s sales and marketing infrastructure.
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