Engauge was founded by Halyard Capital in partnership with marketing executive Stan Rapp in 2007 through the merger of the Ten United and Spunlogic agencies, alongside data analytics business Direct Impact.
Halyard Capital partner Jonathan Barnes said, “The team at Halyard expresses its sincere thanks to the entire Engauge management team for its commitment, creativity and hard work over the last six years.
“Engauge’s outstanding capabilities have been recognized by many of the top brand marketers in the U.S and we are proud to have been the company’s founding owner.
“This sale to Publicis is an exciting next step in the growth of Engauge.”
Halyard has over $600m of capital under management, and invests in technology-enabled information, data analytics, communications and business services companies that cater to industries including healthcare, education, marketing services, human capital management and media.
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