While the price was not disclosed the firm said the sale, after only a year-long holding period yielded an IRR of 268 per cent
Bmp purchased a stake in MBR only in June 2012, alongside VC Fonds Technologie Berlin, who is managed by IBB Beteiligungsgesellschaft, and a group of business angels led by Dirk Freytag.
Jens Spyrka, Bmp, said, “We are proud to have supported the mbr targeting team led by Pablo Metz and Christoph Tavan together with the other parties of our consortium in working out the benefits of the mbr solution and its optimal area of deployment in the last few months. We anticipate that mbr will continue this successful development at an even more accelerated rate as part of Ströer Digital and we wish the team much continued success.”
BMP invests in high-growth companies in the area of media and marketing services in Germany and Poland. It focuses on companies in the seed, start-up and expansion stages. Notable exits include eProfessional, Gamigo, YOC, K2, Bankier, Nokaut and nugg.ad. Companies in its current portfolio includes brand eins, dailyme, Xamine, iversity, K2 and Retresco.
Last year the firm realigned itself as a pure venture capital company with focus on media and marketing services.
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