Highland Capital Partners, Canaan Partners and Balderton Capital also took part in the oversubscribed Series D round, which the company said would be used to enhance its customer shopping experience and drive innovation.
Sergio Monsalve from NVP said, “Gemvara is a very strong company with a stellar team, and happens to be at the epicenter of three e-commerce megatrends that we have been watching closely – the emergence of personalization, the rapid growth of Pinterest as a ‘wishlist’ aggregator and the rising adoption of the iPad as a visual shopping platform.
“Gemvara is quickly becoming a major player in this rapidly changing next generation e-commerce sector and we’re looking forward to partnering with the team to grow the company further.”
Last month Norwest Venture Partners (NVP) led a financing round for ModCloth, an online retailer of independently designed fashion and décor, in a $25m tranche that also included participation from existing investors including Accel Partners.
ModCloth said the funding would allow it to continue building its site and expand its “Be the Buyer” programme, which allows customers to vote items from emerging designers into production.
California-based global venture firm NVP manages more than $3.7bn of capital and has subsidiaries in India, Israel and Hong Kong.
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