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Digital tech investor Ariadne Capital leads £1m deal for Quill

28 May 2013

UK content marketing company Quill has sealed a £1m investment from digital technology-focused Ariadne Capital and angel investors including Shakil Khan, Rupert Ashe, Karen Hanton, Andrew Burge, Nick Beare, Peter Read and Andrew Grahame.

Formerly iTrigga, Quill provides businesses such as Shop Direct Group, Swiftcover/AXA, WPP and Aegis, with web-optimised content.

The funding will be used by Quill to grow its management team in the UK and overseas, to expand its specialist, multi-lingual writer and editor base, and to accelerate the global roll out of its technology platform.

The company was established by Ed Bussey in 2011. He was previously COO at mobile phone utility and social networking site ZYB, which was acquired by Vodafone in 2008 for €31.5m

Julie Meyer, CEO of Ariadne Capital, said, “Not only has Ed impressed me over the years – and I was always looking for an opportunity to work with him – but I loved the fact that he was ex-special forces. Compared to that, entrepreneurship is a piece of cake!”

Ariadne Capital has £5.3m under management and invests in digital technology in industrial sectors such as financial services, media, retail, healthcare and energy.

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