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Catterton Partners buys into ePrize mobile growth story

22 Aug 2012

Consumer-focused private equity firm Catterton Partners has bought digital campaign manager ePrize.

Catterton said the rapid adoption of mobile technology had changed the way consumers engage with brands, adding that it believed ePrize was at the forefront of the trend.

Managing partner Scott Dahnke said, “ePrize is on a trajectory of remarkable growth, and we are delighted to partner with them to help expand the Company’s breakthrough digital promotional and loyalty engagement programmes.”

The company’s platform focuses on customer engagement through mobile devices and social media, which it believes will be incorporated into 80 per cent of its campaigns by the end of the year.

ePrize’s current leadership team led by CEO Matt Wise will continues to run the company following the deal.

Wise said, “ePrize is uniquely positioned to lead marketers into the future of mobile engagement, as we currently have over 800 clients, including the majority of the Fortune 500 and 60 percent of the largest ad agencies.

Our multi-channel engagement solutions enable brands to continue the dialogue from social to mobile, all the way to POS on a single unified platform.

“With Catterton’s consumer insights and operational and financial expertise, we can further accelerate our growth and innovation in helping companies engage their consumers through online, mobile and social means.”

Catterton’s most recent deal was June’s investment in hand-sculpted fresh fruit arranger Edible Arrangements.

EA said Catterton’s capital would be used to expand the company’s brand globally, while its customer relations and supply chain management expertise would help accelerate its growth.

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