Sageview Capital led the investment in United, which has $9bn in assets under management and another $9bn through its pension consulting affiliate.
United said it would use the capital for marketing and branding, as well as for hiring advisors and making acquisitions to expand the company.
Sageview co-founding partner Scott Stuart said, “We are focused on providing capital to growing companies that bring an innovative approach to their markets.
“We’ve spent a lot of time looking for the right opportunity in the financial advisory market, and have found it in United Capital.
“We visited several of their teams across the country, finding extraordinary focus and consistency within the firm’s approach.
“The platform is rock solid, and the leadership team has both tremendous vision and operating discipline. As investors, we want to help them build the largest independent wealth counseling firm in the nation.”
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