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Adobe completes $600m acquisition of venture capital-backed Neolane

24 Jul 2013

software3_lrgAdobe Systems has completed the acquisition of venture capital-backed cross-channel campaign management technology company Neolane for $600m.

Neolane’s technology  integrates online and offline marketing data from across an enterprise, performing audience segmentation and delivering marketing messages across channels.

It offers a platform for automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale.

The Paris-based company was backed by XAnge Private Equity, Battery Ventures and Auriga Partners.

A recent report from Berkery Noyes showed that software deal volume fell slightly in first half 2013, with deal value remaining relatively flat, totalling $29.56bn year-to-date.

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