Neolane’s technology integrates online and offline marketing data from across an enterprise, performing audience segmentation and delivering marketing messages across channels.
It offers a platform for automation and execution of campaigns across the Web, email, social, mobile, call center, direct mail and point of sale.
The Paris-based company was backed by XAnge Private Equity, Battery Ventures and Auriga Partners.
A recent report from Berkery Noyes showed that software deal volume fell slightly in first half 2013, with deal value remaining relatively flat, totalling $29.56bn year-to-date.
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