Paris-based Activa Capital, the mid-market private equity firm, has bought a controlling stake in the French maternity and school photography company Primavista.
Primavista, a spin-off of French e-commerce site Pixmania, has been backed since March 2007 by LFPI Gestion, enabling the group to accelerate its development through several acquisitions and in particular the 2008 purchase of rival ABC Photo. The company boasts a turnover of more than €70m and nearly 1,000 employees.
Activa said it intends to back Primavista’s bolt-on projects and several build-up acquisitions which are currently being examined. Financial terms of the deal were not disclosed.
Christophe Parier, a partner at Activa Capital, “The Activa Capital project, in association with Yann Marteil, president of Primavista, and LFPI Gestion, is to consolidate the group’s organic growth and continue to pursue several new direct marketing services.”
Marteil added, “With the support of our new financial partner, Activa Capital, we plan to widen our offer, including development in digital services and direct marketing. We’re also going to expand internationally now that we’ve successfully structured our Belgian subsidiary.”
Activa Capital recently appointed Jean-François Briand as a director of operations. Prior to joining Activa, the 35-year-old worked for seven years at Brake France, a catering and food service supplier, as an operations director amongst other notable roles.
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