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TSG Consumer Partners launches emerging consumer brands fund04/08/2008. Source: AltAssets. 
 US mid-market private equity firm TSG Consumer Partners has launched a dedicated fund focused on investments in emerging consumer growth brands.
TSG Consumer Growth Fund will invest between $15m and $30m in consumer brands with sales of approximately $30m and above in areas including food and beverage, health and beauty, household products, pet and other consumer packaged goods.
The fund will be headed by TSG managing director Yasser Toor.
Toor said, 'The goal of our TSG Consumer Growth Fund is to support consumer brands of high potential with value-added capital, operational resources and management advisory services typically available only to much larger companies. TSG has a 20-year history of investing in emerging brands that have enjoyed aggressive growth during our investment tenure and we plan to build on those successes with new partner companies through our latest fund.'
TSG's most recent fund, TSG5, closed in 2007 on $875m. It will continue to seek larger equity investments of up to $100m in later stage consumer brands in similar sectors.
Chuck Esserman, CEO, TSG Consumer Partners, added, 'Our two vehicles, TSG5 and the new TSG Consumer Growth Fund, will enable us to provide consumer brands of all sizes the strategic support and capital they require to scale aggressively and successfully.'
TSG has approximately $1.5bn under management. Investments have included Famous Amos Chocolate Chip Cookies, Terra Chips, MET-Rx Nutrition, Mauna Loa, Glaceau, Smart Balance Foods, PureOlogy and Smashbox Cosmetics.
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