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Lion Capital to acquire specialty retailer AS Adventure Group14/11/2007. Source: AltAssets. 
 Lion Capital, a London-based private equity firm with a focus on the consumer sector, has agreed to acquire AS Adventure Group, a specialty retailer of branded outdoor equipment and clothing in Belgium, the UK and the Netherlands, in a €263m transaction, including debt.
AS Adventure operates 56 stores across Belgium (AS Adventure) and the UK (Cotswold Outdoor), and following the recent acquisition of Dutch company Bever Zwerfsport, operated an additional 29 sales outlets in the Netherlands. The company's product offering includes biking, trekking, climbing, skiing and camping accessories and casual outdoor clothing.
Robert Darwent, founding partner of Lion Capital, said, 'AS Adventure has been very successful in pursuing a distinctive retail concept that offers consumers a high quality, specialised branded product offering that capitalises on their trends towards a healthier lifestyle that includes an increasing level of outdoors leisure activity. The business has tremendous potential for further growth, both within its current store portfolio and through further penetration of its core markets through new store openings.'
Lion Capital's list of investments in businesses in the consumer sector has included La Senza, HEMA and Jimmy Choo.
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