Jodi Cartwright is CEO at ‘1919’ – a start-up, InsurTech business focusing on personal lines insurance for the ‘mass affluent’ client. 1919 have identified a gap in the market for ‘cash rich, time poor’ consumers who have a life-style that is often not best served by price led, mass market propositions. 1919 will provide super quick and accurate insurance provision without the need to complete an endless form. Jodi has worked in the insurance industry for 20 years, mainly at Aviva. Her background spans the broker, corporate partner and direct channels across sales, marketing, and underwriting. Armed with deep industry knowledge, post graduate diploma’s in insurance and marketing, plus an MBA – Jodi and her team aim to create a new paradigm in the provision of advice led insurance provision.