Gemma Godfrey is the Founder and CEO of Moola (moo.la), an online investment service. Moo.la enhances people’s financial wellbeing. It is low cost, simple to understand and easy to access. The service cuts costs, boosts growth and satisfies client needs for financial advisers and can form part an employee benefits package. With a background in quantum physics, Gemma was the Head of Investment Strategy at Brooks Macdonald, Chairman of the Investment Committee at Credo Capital and a Fund Manager at GAM, after starting her career at Goldman Sachs. She is a Board Advisor to Templars and CLU School of Management. Trusted business expert on BBC Breakfast, ITV’s Good Morning Britain and Sky News, Gemma was named one of the “Most Powerful Women in London”.