Andrew Firth, Founder and Chief Executive of Wealth Wizards has pioneered the development of automated financial advice in the UK. Wealth Wizards’ one fundamental aim is to make financial advice affordable and accessible to everyone. He has twenty years’ experience developing digital financial services, ten in the corporate world and ten as an entrepreneur. He founded Wealth Wizards in 2009 to develop an algorithm based robo-advice platform. Andrew was a member of the founding executive team of Egg plc in 1998 and part of the IPO team in 2000. In six years at Egg he held a number of senior roles, including Marketing Director, Group Strategy Director and Managing Director of Egg Investments. Andrew started his career at Arthur Andersen and Accenture.